Sharing an Offer

Advocates share offers from inside a conversation, usually via a canned response. The merge variable that does the work is {{ advocate_offer_url }}.

Set up a “Send Offer” canned response

1. Go to Settings > Canned Responses
2. Click Add Canned Response
3. Fill in the fields:
   • Name — e.g., “Send Offer”
   • Slash Command — e.g., send_offer

   • Content — write the message and drop the offer URL merge variable where you want the link. Example:

     Thanks for the great ride, {{ prospect_first_name }}!
     Here's a thank-you offer just for you: {{ advocate_offer_url }}
     

4. Click Create

How {{ advocate_offer_url }} resolves

When an advocate inserts this canned response into a conversation and sends it, the URL is rendered with:

• The advocate’s profile identifier so the page shows the advocate’s name, photo, and per-advocate field values.
• A reference to the conversation, so when the prospect clicks the link the page view and any subsequent shop-button click is attributed back to the conversation in analytics.

The advocate doesn’t pick an offer in the picker — the URL points to the community’s active offer.

If your community has multiple active offers, {{ advocate_offer_url }} resolves to the first active offer. Most communities run one offer at a time; if you need to swap which offer the merge variable points to, set the previous one to Inactive before activating the new one.

What the prospect sees

Clicking the link drops the prospect on the offer page:

• Top of page — your community’s brand name and the offer headline/description
• Shared-by card — the advocate’s avatar, display name, and city/state (when set)
• Fields — the advocate’s specific values: coupon code, thank-you note, etc.
• Shop button — sends them to your shop URL with the advocate’s coupon attached

Page is mobile-first and matches the rest of your community site theme.

Other places {{ advocate_offer_url }} works

The merge variable is available in any message template context that supports advocate variables — so it also works in custom Message Templates (Settings > Message Templates) if you’d rather send the offer via an automated message than a manual canned response.