Advocate identifier templates gain neighborhood, country, and conditionals

Feature

Week of June 13, 2026

The advocate identifier format (the public profile URL slug) is now powered by Liquid, which unlocks both new place variables and real conditional logic.

{{advocate_neighborhood}} — the advocate’s profile neighborhood. Many advocates won’t have one, so it pairs naturally with a conditional.
{{advocate_country}} — the advocate’s profile country name (e.g. United States).
{% if %} conditionals — fall back gracefully when a value is empty. For example: {{advocate_first_name}}-in-{% if advocate_neighborhood %}{{advocate_neighborhood}}{% else %}{{advocate_city}}{% endif %} produces aaron-in-logan-square when a neighborhood is set, and aaron-in-chicago when it isn’t.

Edit your format under Settings → Branding → Advocate Identifiers. Changing the template doesn’t rename existing advocates — use the “Review & fix existing identifiers” report to realign them.

No admin action required.