Link a specific offer in a canned response

Improvement

Week of June 22, 2026

Communities running more than one offer can now point each canned response at a specific offer instead of always falling back to the first active one.

Per-offer merge variable — every offer has its own variable, {{ offer_<name>_url }} (for example {{ offer_summer_sale_url }}). Insert it in a canned response to link to that exact offer.
Pick it from the editor — type { in the canned response editor and choose the offer by name from the dropdown, or copy the variable shown on the offer’s page.
Editable ID — set the “Merge Variable ID” when creating or editing an offer to get a cleaner variable name (e.g. summer_sale). Leave it blank to auto-generate from the name.
Stable links — the variable keeps pointing at the same offer when you rename the offer. (Changing the Merge Variable ID itself does change the variable, so update any canned responses that use it.)
Old variable retired — the single {{ advocate_offer_url }} variable has been removed in favor of the per-offer variables.

If you previously used {{ advocate_offer_url }} in a canned response, update it to the specific offer’s variable. We’ve identified the affected canned responses and will reach out if any need attention.

Related: Sharing an Offer