New Application funnel report in Analytics

Feature

Week of June 16, 2026

Analytics now includes an Application funnel report alongside the Prospect funnel, so you can debug how prospects move through your advocate-application flow and where the journey leaks.

Four stages — join-form view → started filling out the form → submitted → approved, with the step-to-step drop-off called out between stages.
Honest approval counts — the submitted and approved stages follow the applications submitted in the selected period wherever they stand today, so approvals never exceed submissions and a high “still pending” count clearly signals a review backlog rather than a drop-off.
Outcome breakdown — see how this period’s applications split across approved, rejected, and still pending.
CSV export and Analytics API — download the funnel or pull it via the analytics API, just like the other reports.

Find it under Analytics → Application funnel. No admin action required.